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[65] Apps for Running Your Business On the Go

by Paul Serwin on May 20, 2013

Social Media for Business podcast

What’s New In Social Media – Google + introduces new stream layout.  Taking a cue from the popularity of Facebook & Pinterest, Google announced a new redesign that makes images front-and-center.  They are switching to a multi-column layout, depending on what kind of device you are using.  Google will also be adding related hashtags to [...]

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Social Media for Business Podcast

Spring cleaning time: You need to schedule some time to do a little spring cleaning… unsubscribe to all those newsletters and emails you get that you never read and have yet to take the time to subscribe to. Create folders and filters to automatically filter out of your main inbox emails and organize/categorize them into [...]

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[63] Using Social Media to Promote Events

by Paul Serwin on May 6, 2013

Social Media for Business Podcast

So you have an event coming up that you want promote online. Using social media to promote your event: First and foremost don’t wait until the last minute to start promoting your event. If you do you will find yourself being rushed and over promoting which is a big turn off to your fans and [...]

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[62] Busting Through Plateaus

by Paul Serwin on April 29, 2013

Social Media for Business Podcast

So you have been doing social media, content creation or just running the day to day activities of your business and marketing and you feel like you hit a wall. It is perfectly normal for an entrepreneur and business owner to hit plateaus, in fact if you never hit a plateau we would be worried. [...]

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Social Media for Business podcast

A focus on how a social media policy will help save you time, headaches and money. Have a plan. What is your social media strategy? If you have yet to create one we encourage you to go back and listen to episode 40: Creating a social media strategy A social media strategy is the beginning [...]

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[60] Email Marketing- Best Practices and CANSPAM Law

by Paul Serwin on April 15, 2013

Social Media Podcast

Email Marketing can be a very powerful tool when it comes to your business but you have to be sure you are doing it correctly (and by the law) in order for it to be effective.   Email Marketing Stats   45% of email globally is spam 14.4 billion spam messages are sent out every [...]

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[59] Our Favorite WordPress Plugins & More

by Paul Serwin on April 8, 2013

Social Media for Business Podcast

New in social media now: Twitter introduces new cards With Twitter Cards, which just went live in Twitter’s iOS, tweets are no longer boring status updates, but are rich, perhaps even interactive elements, which will not only help to increase users’ time spent using Twitter and viewing content on its service, but that can also [...]

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Social Media for Business Podcast

What’s new in social media? Facebook introduces Threaded comments: the reply to button in Facebook page streams. Making it easier to categorize and keep track of conversations. The most active and most recent comments will show up at the top of the post. This also means brands will need to pay more attention to what [...]

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[57] Content Marketing Ideas You Can Use Right Away

by Paul Serwin on March 25, 2013

Social Media for Business Podcast

Don’t let writer’s block stop you from producing quality content for your marketing this year.  You don’t have to be a professional writer to have quality content to share on your social media networks or to have a blog.   The first thing you need to do is figure out what you want to talk [...]

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Social Media for Business Podcast

Just when we thought we were all caught up with all the new changes to the various social networks they all decided to roll out some changes. This week we will be uncovering the big changes to Facebook’s Timeline (not the feed as we discussed last week), Google Plus’ profile design, Pinterest’s new business page [...]

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