Guest: Jim Barry
Bio: Dr. Jim Barry is a 25 year veteran of the corporate world with experience in industrial,government and commercial marketing. As an NSU marketing professor, Jim’s teaching experience covers a wide range of internet marketing, social media and international business courses. As founder of Social Content Marketing, his social media marketing company conducts corporate workshops and webinars for companies seeking to transform their traditional selling approaches to social selling. The company also develops integrated social media and search engine marketing solutions for professional services throughout South Florida.
Academic Site: http://www.huizenga.nova.edu/Faculty.cfm/jmbarry
Lesson used in MBA Social Media Marketing course on how to amplify content through emotional connections. The module shows 8 primary ways (S-H-I-P-P-I-N-G) of building these connections: S-Surprise, H-Humanize, I-Inspire, P-Passion, P-Playfulness, I-Imagery, N-Narrative and G-Generosity.
Key points: SHIPPING