[125] The Death of Authorship & Social Network Updates

Google Authorship gone

Google + videos will now import to your connected YouTube channel

  • Click the Import button on the uploads page. You will be able to pick a video from your Google+ account and import it to YouTube.
  • chose one or several videos click Select and the import process will start.
  • Edit your video settings then click publish
  • If you think your account is connected to the wrong channel check out this how to https://support.google.com/youtube/answer/3056283

Instagram becoming more business friendly

  • Account analytics – Impressions, reach and engagement
  • Ad analytics for each ad you run

Hyperlapse from Instagram -

  • a really easy and cool way to create time lapse video within instagram.

Pinterest makes design changes

 

  • Pinterest messaging rolls out

Pinterest updates Business analytics

  • Average daily impressions and views
  • Average daily repins and clicks
  • Average monthly viewers and engagement
  • The top interests of your audience
  • Boards which feature one or more of your pins
  • Brands your audience follows on Pinterest
  • Average daily impressions of pins from your website
  • Average daily viewers of the pins from your website
  • Top pin impressions (from the last 30 days)
  • Your top pinners’ location (both country and city)
  • The gender of your top pinners
  • The primary language of your top pinners
  • Traffic flow from your ‘Pin It’ button
  • The primary device on which your audience pins your pins

Facebook makes updates to algorithm.

More love to properly headlined links. Not so for click bait.

 

Twitter opens up analytics to everyone


[124] Building Your Own Online Community

Benefits of Starting Your Own Online Community

  • Influence by being a facilitator
  • Connecting people together

 

Where Should You Host Your Community?

Find out where people are already talking about your products, brand, services or better yet the topics you want to discuss in your community. It is best to start where there is already a gathering of interested people. If you are starting fresh consider one of the following:

  • Facebook Group
  • LinkedIn Group
  • Google Plus Community
  • Your own website/chat board (see below)

 

Host it on your own site

  • VBulletin- paid option (plans start at $19.95/mo. or $249 for life support)
  • bbpress- free option (WordPress plugin created by WordPress)

 

What to talk about?

  • Remember that no one likes to be sold to, especially in a community setting.
  • Lead with value and common ground topics
  • Showcase your expertise but don’t pitch
  • Ask questions and encourage conversation.
  • Consider a free posting day where members can promote their specials and events on specific days of the week
  • Try different themes for different days
  • Manage and moderate well

 

Other tips:

  • Don’t forget it takes time to build an active community.
  • Join other successful and active communities and see how they do it.
  • Some of the best communities (and easiest to build) are built around common interest, NOT a brand.
  • Communities that are based on a niche topic are typically more successful than communities that are based on broad topics.
  • As your community grows, consider assigning more moderators to help keep the community discussion appropriate.

[123] What’s New With Facebook?

Messenger

Privacy issues?

No more like gating coming Nov. 2014

Facebook recently announced upcoming changes to it’s API & SDK:

“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page.”

 

No more gifts through Facebook (as of August 12th)

 

Changes on Pages:

  • photos in the feed are now 504 pixels wide
  • Apps have moved but you can control what is seen for the most part. (move them around)
  • Your website link is now shown without having to add it to your short description
  • Highlighting a post on your page will not make it wider.
  • you now have a snapshot of how your page is doing on the right of your screen.

 

Save button rolling out in the feed – Read and respond later on your own time.

  • You can only save from your own newsfeed
  • What you can save:
    • Links
    • Places
    • Music
    • Books
    • Movies
    • TV Shows
    • Events
  • What you can’t save:
    • Regular text status updates
    • Videos
    • Photos

Have you noticed the new satire tag?


[122] Which Cloud Storage is the Best Business Solution?

Dropbox

  • Basic (FREE for 2GB)
  • Pro (100GB for $9.99)
  • Business (unlimited for $15/user per month)

Features:

  • Computer syncing
  • Mobile access to view files
  • Mobile syncing (helpful for backing up photos)
  • Easy to share large documents
  • Share links to files and documents or give access to users
  • one months history is kept of your work so if you accidentally delete something or change your mind you can go back.

 

Box

  • FREE 10GB
  • PAID 100GB for $10

Features:

  • Mobile and Computer sync
  • Edit documents (using your native desktop applications)
  • Microsoft office integration

Google Drive

  • 15GB Free (shared with gmail and photo storage)
  • 100GB for $1.99
  • 1TB for $9.99

Features:

  • Google Drive is not just a solution of cloud storage. It also features apps that work like an office suite. Features include:
    • Document – similar to Word or Pages
    • Presentation – Similar to PowerPoint or Keynote
    • Spreadsheet – Similar to Excel or Numbers
    • Form – Great for creating forms and surveys
    • Drawing – great for creating diagrams
  • If you use other Google products and apps the Drive integrates seamlessly with the other products and systems.
  • When turned on you can use Unified search to do a Google search with results from the regular Google search results as well as the other Google products such as Gmail and Drive.
    • to enable this go to Settings (Labs) → Apps search → Enable
  • You can easily save screenshots, images you find on the web and websites in your drive with the Google Drive extension. Works in Chrome. Access in the Google apps store for free.
  • Easily share documents and files, large or small with others. They can either open, save or even edit with your permission. This is especially helpful when you want to email a large file that is too large to send. You can send via the drive instead!
  • Sync documents and access file from your desktop with the desktop tool. You can also share from your desktop tool!
  • Easily collaborate with teams and other editors. Simply create your document and share with other collaborators. Be sure to give them the right to edit. You can also give people access to your documents to simply view and/or comment if you do not want them to edit the file.
  • All documents you create in the Drive are autosaved!
  • Access revision history from your document and never lose content again!

 

Microsoft One Drive

  • 15GB free per user
  • 100GB $1.99 per month
  • 200GB $3.99 per month
  • One Drive Office 1TB $2.50 per user per month

If you have a Microsoft email account – ie Outlook.com or Hotmail – you already have OneDrive, as well as access to Office Online.

Features:

  • Computer syncing
  • Mobile access
  • Create and edit office documents in the browser
  • Real time co-authoring on documents in the browser

 

Amazon Simple Storage Service (S3)

  • 1 year free- 5GB & 15 GB transferred per month
  • 1TB = $0.03 per GB
  • Scalable cloud storage (meaning download speeds stay consistent), more geared towards developers or people pushing high volume downloads from their websites, such as their customers Netflix & Pinterest

 

Question of the week: How do you feel about multiple mobile apps rather than one that can take care of all things (example: Facebook app vs. Facebook messenger, Foursquare app vs. Swarm app etc)


[121] How to Get More Sales and Conversions with Your Website

First you need to ask yourself “What do I want my web visitors to do?” once you figure this out (and it can be more than one goal) you can start looking at how you will get them to convert.

 

Website Goal Examples:

  • Sign up for your newsletter
  • Purchase something on our site
  • Book an appointment
  • Register for an event or webinar
  • Download your guide or resource
  • Fill out a contact form

 

Design for Conversion

  • Clean and uncluttered design.
  • Updated/Responsive for all screens
  • Organized and easy to navigate
  • Should be crystal-clear to the user what the next step in the process should be (ie your goals)
  • Reduce the steps – The less action (clicks) a visitor has to make to get to the page where they will convert the better.
  • Make sure your pages load quickly.

 

Optimize for Conversion

  • Title Tags and Meta descriptions
    • Each page is unique
    • Focus on your target keyword for that page – Put the target key word(s) at the front of your title and description.
    • Keep it short and to the point
    • WordPress plugin that helps: All in One SEO

 

Write web copy that converts

  • Don’t just write your copy for the search engines.
  • Compelling headline to ensure readers are interested in your copy
  • Write for the audience
    • What’s in it for me, write about what benefits they can expect from using your product/services as opposed to just patting yourself on the back
    • Is your value proposition clear?
    • Sell solution to problems not products and services. (its all in how you present it)
  • Use call to actions but don’t be like everyone else.
    • Stand out with unique call to actions. Instead of “Download” how about “I want my copy” button. Instead of “Watch video” try “Take a 2 minute tour” or “Explore our members area”
    • Have your call to actions above the fold (below as well if you have long copy but there should always be a call to action seen without scrolling)
  • Easy to find contact info
  • Use testimonials to build trust and prove your value to visitors who may not know you.
  • If you are selling products on your site, provide a guarantee to minimize risk on the buyer’s end (especially if you are providing a high-dollar product)
  • Want them to fill out a form? Don’t make it overly complicated. One mistake we see too often is companies asking for way too much information in the form. Only ask for what you need. The easier it is to fill out (Name & Email) the more people will perform the task. The more you require (Name, Email, Phone, Address, First of kin, Pint of blood etc) the less likely you will have people convert.
    • Set expectations. If you are asking for their email address be sure they know you will be sending them email pieces.
    • If you are collecting email addresses, a Privacy Policy page will increase conversions.  There are free wordpress plugins which can easily create a custom privacy policy for your site.
  • Test, test, test.  Track your conversions (through Google Analytics) and try out different copy, images, call to actions to see what really works for you.  Sometimes something as simple as swapping out one word can double or triple your results.

[120] Building a Culture of Content w/ @andreagoulet 2

UntitledGuest Bio: Andrea Goulet Ford, the human voice behind some of the world’s largest brands, is on a mission to rid the world of corporate babble. Her firm, BrandVox™, helps business leaders document their visions, train their teams to speak in a cohesive voice, and create content systems that scale their brands. Andrea has worked with many Fortune 500 and government organizations, including Capital One, Verizon, The Centers for Disease Control and Prevention (CDC), nTelos and Virginia Commonwealth University.You can also find Andrea working on her first book, Culture of Content.

 

Connect with Andrea on Twitter @andreagoulet

 

Andrea’s book talks about a system that founders can go through to develop a brand personality. This ties in nicely with the topic we discussed a few weeks ago on WOW customer service (Episode 117).

 

How do you know which tactics are going to work? For example, does your brand address someone by their first name or call them Sir? Until you’ve defined your content foundation, you’ll have a tough time figuring out these details. Here’s a slideshare presentation that gives a little more context about the steps: http://www.slideshare.net/bijou628/culture-of-content-spark-your-profits-presentation.

 

Another Helpful resource at Andrea’s blog: http://yourbrandvox.com/blog/2014/7/14/foundational-content


[119] SHIPPING Emotional Content w/ @JimBarryJr

Guest: Jim Barry

Bio:  Dr. Jim Barry is a 25 year veteran of the corporate world with experience in industrial,government and commercial marketing. As an NSU marketing professor, Jim’s teaching experience covers a wide range of internet marketing, social media and international business courses. As founder of Social Content Marketing, his social media marketing company conducts corporate workshops and webinars for companies seeking to transform their traditional selling approaches to social selling. The company also develops integrated social media and search engine marketing solutions for professional services throughout South Florida.

Twitter: @jimbarryjr

LinkedIn: drjamesbarry

Blog: http://blog.socialcontentmarketing.com/

Academic Site: http://www.huizenga.nova.edu/Faculty.cfm/jmbarry

Lesson used in MBA Social Media Marketing course on how to amplify content through emotional connections. The module shows 8 primary ways (S-H-I-P-P-I-N-G) of building these connections: S-Surprise, H-Humanize, I-Inspire, P-Passion, P-Playfulness, I-Imagery, N-Narrative and G-Generosity.

 

Key points: SHIPPING

  • Surprise
  • Humanizing
  • Inspiration
  • Playfulness
  • Passion
  • Imagery
  • Narratives
  • Generosity

[118] The Latest Changes and Updates to Your Favorite Social Networks

Facebook

  • video views’ will be a new objective to choose from in the ad platform options
  • Multi-product ads now available “Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile.” (Source)
  • Facebook rolled out updates to the Pages app making it easier to manage your Facebook pages on the go.
  • Facebook makes videos uploaded to Facebook more prominent in the feed. Also improving insights on video uploaded to Facebook.

 

Google

  • No more authorship pictures on search results pages

 

Instagram

  • Continues to roll out ads to more countries now including: USA, Canada, UK and Australia

LinkedIn

  • It is now even easier to add a SlideShare to your profile.
  • Background images now rolling out for regular non-premium users
  • Connected app rolling out – stay connected better with your Ln connections. May get as much as 6x more profile views when you use the connected app.
  • New job search app – Search and get notifications right on your phone. Apply with your LinkedIn profile right from your phone.

Twitter

  • GIFs supported in the newsfeed.
  • New analytics tool at http://analytics.twitter.com/

 

Email Marketing

  • Canada’s Anti- Spam Act is now live! Here are the basics
    • Consent – Expressed or Implied
    • Clear Identification of sender
    • Must include a way for people to unsubscribe

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What’s new with us:

Paul: Free ebook:  20 Most Dangerous Marketing Mistakes

Kelly: Club Stellar is live! You can still get a membership for only $29 with promo code: 693E515B1E

 


[117] Deliver the WOW Factor: How to Use Customer Service in Your Marketing Strategy

Have you ever had an unusually good experience with a companies services or products? Perhaps the staff was extra friendly and helpful or maybe they had amazing follow up and support. That is what we call WOW customer service. And that wow factor is what you need to get people talking about you and your business.

When customers experience wow service they want to tell the world. In today’s hyperspeed heavily connected world, consumers are turning to Twitter, Facebook and the like to express their love for your brand and service.

Today we are going to explore this concept of the wow experience you give to your customers both on and off of social media.

Examples:
l’occitane

Chik-fil-a

Southwest Airlines

Dunkin Donuts


[116] Customer Service Tips & Management on Social Media

For a lot of businesses, the idea of using social media for providing customer service can be very daunting.  In fact, the fear of dealing with upset customers is one of the top reasons that certain small businesses avoid social media in the first place.  On the flipside of that, many businesses ignore using social media to connect with customers that are having issues online.  But it doesn’t have to be scary, in fact, if done right, providing top notch customer service on social media can be one of your business’ best secret weapons!

 

  • Social media allows you to connect with your customers
  • Understand their needs
  • Build Trust
    • Publicly showcase how providing quality service is your business’ priority
    • Most people checking out your business online are seeking out your reputation.  Everybody makes mistakes, every company makes mistakes.  When people see how you are able to diffuse a situation positively, it will make them more likely to do business with you.
  • Real time engagement and feedback.
    • Customers reaching out to you on social media want a quick response to their problems. According to an NMIncite survey, more customers would prefer a speedy but ineffective response over an effective solution that came slowly.
    • 42% complaining on social media expect a response within 60 minutes
    • Always keep in mind your tone when addressing customers online.
    • Be persistent
  • Don’t be scared to say I’m Sorry
    • Being honest & transparent is key.
  • Empower your team to make decisions
    • Customers don’t want to be passed from department to department and having to follow up on their issues.  Empower your contact employees to make decisions to ensure that issues get resolved.
  • Take the conversation offline if necessary.
  • Follow up
  • Take the extra step

<blockquote class=”twitter-tweet” lang=”en”><p><a href=”https://twitter.com/McIlroyRory”>@McIlroyRory</a> We have good news. Your clubs will be in tomorrow and we&#39;ll deliver them to the tournament for you. ^JH</p>&mdash; United (@united) <a href=”https://twitter.com/united/statuses/478883580014497792″>June 17, 2014</a></blockquote>

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