Guest Bio: Andrea Goulet Ford, the human voice behind some of the world’s largest brands, is on a mission to rid the world of corporate babble. Her firm, BrandVox™, helps business leaders document their visions, train their teams to speak in a cohesive voice, and create content systems that scale their brands. Andrea has worked with many Fortune 500 and government organizations, including Capital One, Verizon, The Centers for Disease Control and Prevention (CDC), nTelos and Virginia Commonwealth University.You can also find Andrea working on her first book, Culture of Content.
Connect with Andrea on Twitter @andreagoulet
Andrea’s book talks about a system that founders can go through to develop a brand personality. This ties in nicely with the topic we discussed a few weeks ago on WOW customer service (Episode 117).
How do you know which tactics are going to work? For example, does your brand address someone by their first name or call them Sir? Until you’ve defined your content foundation, you’ll have a tough time figuring out these details. Here’s a slideshare presentation that gives a little more context about the steps: http://www.slideshare.net/bijou628/culture-of-content-spark-your-profits-presentation.
Another Helpful resource at Andrea’s blog: http://yourbrandvox.com/blog/2014/7/14/foundational-content