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[10] Email Marketing 101 w/ Zak Barron, ConstantContact.com

by Paul Serwin on April 23, 2012

Social Media for Business Podcast

Special guest Zak Barron ( @ZBarron ) from ConstantContact.com joins us this week to answer all the questions you have about email marketing.  Is email marketing still relevant?

  • Why is email marketing so important for small business?
  • Why is it important to use an email marketing platform like Constant Contact rather than just send marketing emails from your regular email server?
  • How can social media work seamlessly with email marketing to build a brand or get more followers/fans?
  • What would you say are some of the most important elements to have in an email newsletter?
  • Common email-marketing rookie mistakes
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