[27] Be More Visual


Having a solid social media visual strategy- Podcast

In this episode of the Mastering Social Business Podcast Kelly Mirabella & Paul Serwin will be discussing the importance of having a strong visual strategy in your social media marketing. They will cover the statistics to support visual content, the tools you can use to make creating your own visual content easy as pie and the hot sites that people are using RIGHT NOW to share and engage in visual content. Here are the notes from today’s podcast.


  • 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
  • we only remember 10% of what we hear, 20% of what we read and about 80% of what we see. (source: sociallysorted.com.au)
  • Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex)
  • Each day on Facebook 250 million photos are uploaded
  • just one month after introducing timeline for brands, Simply Measured reports that engagement is up 46% percent per post, and visual content (photos and videos) have seen a 65% increase in engagement. (Source: Hubspot)
  • Taking photos on a cell phone is the 3rd most common way college aged people use their cell phones (third to texting and email)
  • In 2010, 52% of photos in the US were taken with ‘single purpose cameras’, while 17% were taken with smartphones.   In 2011, that ratio changed to 44% / 27%.  Iphone 4 & 4s are the most popular cameras used on Flickr.
  • On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)
  • Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)
  • Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber)
  • A report from Simply Measured found that 40 percent of top brands have made Instagram a part of their social media marketing strategy by sharing visual content with their fans and followers.
  • a report from Buddy Media found that visual content shared on Twitter generates twice as much engagement as other Tweets.


  • Photos
  • Infographics – are graphic visual representations of information, data or knowledge.
    • They’re data visualizations that present complex information quickly and clearly (via Visual.ly)
    • Infographics go WAY back in our history. When cavemen used to paint out stories, important information and maps on walls.
    • The first official infographic was created in 1626 by Christoph Scheiner when he published published the Rosa Ursina sive Sol which used a variety of graphics to reveal his astronomical research on the sun. He used a series of images to explain the rotation of the sun over time (by tracking sunspots). (source: Wikipedia)
    • Top 6 social networks for infographics:
      • LinkedIn
      • Facebook
      • Google+
      • Twitter
      • Stumbleupon
      • Pinterest
    • Want to know more about infographics and the ROI? Check out this infographic: http://visual.ly/roi-return-infographics
    • USER BEWARE: The key to Infographics is to think less about the packaging and more about the story you want to tell. They should not be used simply to have a graphic but to share good content. Don’t use them for your press releases, blog recaps or word vomit!


  • Visual.ly - Use to create infograpphics based on your social networking
  • Statsilk.com – Create fully customizable interactive and animated bar charts, time series and scatter plots. Free download.
  • ChartBin.com – Create your own interactive maps
  • Wordle.com - Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.
  • Instagram- Mobile application that allows you to take a photo, create a cool filter, share with friends and share on your other social networks.
    • Founded in March 2010
    • $1 billion Facebook acquisition
    • Over 80 million users – At Christmas 2011 Instagram had 15 million users.   In March it was 25 million.  (large growth after the Android app was introduced this year)
    • Instagram gains one new user every second
    • Over 4 billion photos have been taken with Instagram thus far with about 5 million uploaded every day.
  • statigr.am – Used to see your stats from Instagam online (you cannot access instagram itself online, only through mobile app)

Sites/Hosting Elements

  • YouTube – See Mastering Social Business Episode:
  • Tumblr-  More popular for its use of images vs 1000+ word entries, is now the world’s largest blogging platform, with 20 billion blog posts, 50 billion blog and more than 120 million users.  In April, Google forecasted that the search term “Tumblr” would overtake the search term “blog”. [Source= Emarketer]

Posting/Content Ideas:

  • Posting 1-2 minute informative videos once or twice a week is always a great way to get people stay interested, engaged and feel connected.
  • “Share” photos/videos from other businesses you are connected with.
  • Take photos of everyday life, community, behind the scenes at work, product sneak peeks.
  • Use infographics to visualize your statistical data.
  • Aks fans, followers and customers to share photos/videos
  • Use visual call to actions to get people involved in your brand online. (see examples below namely Dunkin Donuts)
  • Create visually catchy Facebook Tabs on your Pages to increase interaction with those tabs and drive engagement.
  • Create teaser videos & Images for upcoming events, workshops, and product launches.
  • Consider using text copy as a visual. Use visually compelling font, colors and copy to grab attention. (this is also great with famous quotes)

Check out these examples/case studies:

Want even more? Check out these great articles and resources:
6 Creative Ways to Make Content More Visual
The Evocative Visual Approach to Social Media Marketing
Learn about another cool tool to rival Instagram

Did you enjoy this episode of Mastering Social Business? Do you have a question or a comment? Or perhaps just an insightful thought you wish to share? Please comment below and Paul & Kelly will be sure to comment back!

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