[39] Build More Engagement on Facebook

  • Post Images
    • Interaction is typically 39% higher than average
    • Ask fans to caption the image – Can increase comments by 5.5 times
    • Share customer photos
    • Let people see behind the scenes
      • Be Personal – Show the personal side of your business.  What’s happening around your office?  Highlight things that people in your company are doing that may be interesting to your audience.
    • Focus on lifestyle rather than just the brand
    • Utilize the Cover Photo to showcase pictures of your customers, or ones taken by your customers.  Encourage your community of fans to create content FOR you!
    • Have short captions for the images (unless you are doing a ask the fans to caption the image)
  • use the Questions tool to do a quick and easy survey
  • Create shorter posts
    • 80 characters or less get 23% more engagement
  • Don’t just post to post
    • Post good content that is targeted to your audience
  • Use Facebook’s features to your advantage
    • Apps
      • Fan of the Week for Pages & Booshaka are 2 FB apps that highlight your most engaging fans.  What better way to get more engagement, than by rewarding those that interact with your page the most?
      • Constant Contact, Mailchimp, etc- To set up a sign up for your email marketing list on Facebook
      • Pinning & Highlighting Posts
  • Figure out what time of day is best for your audience
    • Wednesday at 3pm Eastern has shown to be the best overall
    • Weekends after 4pm are considered some of the worst times to post
    • Recent data from bit.ly shows that the optimal time to post on Facebook is between 1:00 pm and 3:00 pm, when Facebook traffic peaks.
    • Engagement rates are 18% higher on Thursday and Friday than other days of the week, according to Buddy Media. Engagement rates fall 3.5% below average for posts Monday through Wednesday, when people are more focused at work.
  • Don’t be strictly business.  Use humor to catch people’s attention.
  • Consider running a photo contest
    • You can promote the contest in your cover photo & app photos.  I’ve seen companies also utilize the Cover Photo to highlight past winners of contests.
  • Try a fill in the blank posting
  • Post tips in a step by step process
  • Post quotes
  • Never post while another post is alive or you risk losing engagement.
    • The average Facebook post lifespan is 3 hours, although this varies by page.
    • Facebook Posts get half their reach within 30 minutes of being published
  • consider promoted post
  • Be timely and helpful
    • Use your FB page as another stream of your customer service.
  • Don’t be afraid of longer posts as long as they are in fact timely and helpful
  • Share more videos
  • Stay realistic – If you do not have thousands of fans you will not have hundreds of comments

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