[91] What to Expect in Social Media in 2014 & Our Bold Predictions


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Make sure you check out last week’s episode where Kelly & Paul review the year that was 2013 in social media.  This week, let’s look into the future.

2014 – Looking ahead

  • Social Media will become a necessity for business. No longer a nice to have, it will become the norm. If you do not have a social media presence it will be like not having a website. It will make you look obsolete.

  • Mobile will continue to grow and dominate. – 75 percent of people living on earth have at least one mobile gadge

  • Social ads as well as the overall online experience will become laser targeted and personalized

  • Budgets for social media will grow. Gone are the days of “free” social media marketing. In 2014 we will see social media marketing and advertising budgets grow as it is now the norm.

  • Video will become a necessity for marketing and advertising – Did you know that landing pages with video see an 86% increase in conversions.

  • Google Plus will continue to grow and gain in importance for authors, brands and companies.

  • Pinterest will grow even more and be used more and more as a search engine.

  • Niche networks and apps will be where people frequent in their personal social media interactions.

  • Social media for business will become more strategic. Instead of blindly posting without a plan or a strategy, more and more businesses will see the value of having a road map to success in their social media and online efforts.

  • Privacy will become an even more important consideration for individuals using social media and engaging with companies and organizations.

  • Social media (mostly via mobile) and tv watching will become the norm. TV will become more interactive because of this trend.

  • Email is not dead and continues to be an important part of the marketing mix. However social media will continue help email become more sharable and interactive.

  • Changes will be faster and business will need to stay up with what is happening to stay in the game.

  • The noise will be louder so you will really need to focus on quality to cut through the mess.

 

2014 Bold Predictions:

Kelly- Foursquare will either be bought out or fade away – My bold prediction is Pinterest will make a move for it.

Paul: I say LinkedIn is a likely candidate to purchase, as location-based is one area that the network has not yet expanded to.  2013 was the year of creating content, and I believe that 2014 is the year of video.  With Vine and Instagram coming onto the video scene in 2013, expect video to keep blowing up.  As Vine is a product from Twitter, Instagram a product from Facebook, I see Google/YouTube getting into the “time-limited-video” game, perhaps with a 30-second cap.

 

Merry Christmas to everyone!

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